![]() Luckily, Aura Bora’s pitch gained the interest of two sharks, leading to two separate offers from Kevin O’Leary and Robert Herjavec. Mark Cuban liked the product but felt that dealing with high-volume stock would be difficult to keep up with and dropped out. Guest shark Daniel Lubetzky thought the sparkling water market was a bit too niche and dropped out. Lori Greiner shared that she liked the product but just wasn’t passionate about it and decided to drop out. Further, they are expecting to attract more retailers and end the year at around $500,000 in sales.īy the end of next year, Paul and Maddie are anticipating doing over $2 million in sales. and KeHe, two of the country’s leading organic food wholesalers and distributors.Further, during the Aura Bora Shark Tank pitch, Paul and Maddie share that they already have $200,000 in sales year to date. It is also distributed by United Natural Foods, Inc. It is sold by local distributors in Colorado and Northern California. Since its official launch in January 2020, the brand has been expanding at an astonishing speed. She brought in elements from nature, including owls, crocodiles, porcupines, sloths, and chameleons materialized as quirky illustrations on the can cover. Its unprecedented look is credited to a partnership with creative agency Moxie Sozo.Ĭo-Founder and Creative Director, Madeleine Voge, is the woman behind its articulate packaging. Apart from its appeal of being both healthy and palatable, Aura Bora has also been successful in its branding. Every 12-count single flavor pack and other variety packs are available for $30 with free shipping. Aura Bora can also be purchased in bulk from their website. There are over 300 natural retailers across the country selling the product. Aura Bora’s five varieties can be bought at select retailers, and its price range hangs between $1.99 to $2.29 per 12 fl oz can. It is made up of Non-GMO components that create an authentic experience for consumers. Aura Bora is also healthy because of its sugar-free, calorie-free, and sodium-free properties. The first five flavors include Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry, and Lemongrass Coconut. Aura Bora: Where are They Now?Īura Bora is a sparkling water brand that stands out because of its exquisite flavors. Hence, Madeleine, a veteran in art designing, became the Creative Director of Aura Bora. Paul and Madeleine then launched Aura Bora, aiming their brand to essentially reflect their playful approach to life. The brand was significantly praised at the show, which motivated them to commercialize the product. They personally canned 1000 bottles of Aura Bora, which were exhibited. The duo debuted at a trade show towards the end of October 2019. They assembled a fresh yield of herbal extracts and mixed them up with sparkling water, which led to a wide variety of flavors appealing to the palate. ![]() Paul and his wife Madeleine began playing with their SodaStream machine and ran several experiments. But his family had always been strictly against soda, which is how he started looking for alternatives. After graduating from UCLA, Paul joined a holding company called Saturn Five that hones and supports other companies.Īt work, he was in the habit of polishing down 8-10 cans of sparkling water per day. During his early years, his endeavors kicked off when he set up a local lemonade shop, auctioned off baseball cards, and sold Christmas trees in his neighborhood. Paul had his gut fixed on becoming an entrepreneur ever since he was a child. Aura Bora: Who Are They and What Do They Do?Īura Bora is a product conceived by Paul Voge and his wife, Madeleine.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |